What Are Cookies and How We Use Them

Cookies are small text files stored on your device when you visit mythorenquali.com. Think of them as digital breadcrumbs that help our website remember your preferences and improve your browsing experience. We use various types of cookies to make our financial analysis platform work smoothly and provide you with personalized content.

When you access our financial statement analysis tools, cookies help us remember your dashboard settings, preferred chart types, and recently viewed companies. This means you don't have to reconfigure everything each time you visit – a small convenience that makes a big difference when you're analyzing multiple financial reports.

Types of Cookies We Use

Cookie Management & Your Choices

Browser-Level Cookie Management

You can also manage cookies directly through your web browser settings. Here's how to access cookie controls in popular browsers:

Third-Party Tracking Technologies

Beyond cookies, we use additional tracking technologies to improve our financial analysis platform. These include web beacons, pixel tags, and local storage mechanisms that help us understand user behavior and optimize our services.

Google Analytics

We use Google Analytics to track website usage patterns, popular features, and user flows through our financial statement analysis tools. This helps us understand which aspects of our platform provide the most value to Canadian financial professionals and students.

Marketing Pixels

Our marketing team uses tracking pixels from platforms like Facebook and LinkedIn to measure the effectiveness of our educational campaigns. These tiny, invisible images help us understand which marketing messages resonate with users interested in financial analysis education.

Session Recording

Occasionally, we use session recording tools to watch how users interact with new features on mythorenquali.com. This helps us identify usability issues and improve the user experience for complex financial analysis workflows. Personal information is always masked in these recordings.

Data Retention and Storage

Different types of cookies have different lifespans on your device. Session cookies disappear when you close your browser, while persistent cookies can remain for months or even years, depending on their purpose.

Analytics cookies typically expire after 24 months, giving us enough time to identify long-term usage trends while respecting your privacy. Marketing cookies usually last 30-90 days, allowing us to show relevant advertisements without creating permanent tracking profiles.

International Data Transfers

Some of our tracking technologies involve services hosted outside Canada. For example, Google Analytics stores data on servers in the United States, while some of our marketing pixels may process information through European servers.

We ensure that all international data transfers comply with Canadian privacy regulations and include appropriate safeguards. Our service providers are required to maintain the same level of data protection that we provide domestically.

Updates to This Policy

As we add new features to mythorenquali.com or integrate new tracking technologies, we'll update this cookie policy accordingly. We recommend checking this page periodically, especially if you're concerned about how your browsing data is used.

When we make significant changes to our cookie practices, we'll notify active users through email or prominent website announcements. Minor updates, like adding new cookie categories or adjusting retention periods, will be reflected here with updated timestamps.